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Innovative Products

Seize opportunities.

Tap an unbeatable lineup of retail products.

Each of our products is designed to deliver specific, proven results in the areas you need them most. From purpose-driven retail accounts to conversion-sparking web platforms and total retail portfolio enhancement, Kasasa products fulfill their duty to your institution's needs. Our expert team sees to it personally.

Kasasa products and technology grow revenue and lower costs. Compared to standard free checking, Kasasa delivers:

2X
- annual account profit
- retention
- debit card use
+45%
non-interest income
+50%
lift in account acquisition
+80%
- online banking use
- e-statement adoption
- direct deposit signup

Kasasa accounts come complete with everything you need to build strong, profitable relationships with account holders. Take advantage of:

  • innovative selling technology that empowers your frontline.
  • comprehensive ID fraud protection that drives non-interest income.
  • an automated refer-a-friend program that makes it easy for people to tell their friends about you on social media.
BuilderTM — the most powerful tool in your front line’s arsenal.

Lead account holders through the process of selecting their rewards — plus adding on non-interest income generating extras.

  • Intuitive in-branch selling technology
  • Service reps guide people through the process in minutes
  • Account holders self-select account options
  • Empowers service reps to cross-sell seamlessly
Kasasa Cash
Fund low-cost core deposits, acquire new high-value accounts, and deepen loyalty and retention.
Kasasa Cash Back
Drive non-interest income and attract younger account holders with free checking plus cash back rewards.
Kasasa Tunes
Court Gen Y and achieve differentiation, boost non-interest income and cost savings, and drive top-of-wallet engagement.
Kasasa Saver
Lower your funding costs or deepen relationships with this companion account to Kasasa Cash and Kasasa Cash Back.
Kasasa ProtectTM — your new favorite source of non-interest income.

Generate more non-interest income for your institution by offering comprehensive ID theft protection and resolution services that account holders will love.

Share KasasaTM — the bullhorn your raving fans will clamor for.

Gain accounts with a digital refer-a-friend program that’s automated, mobile friendly, gamer-resistant, and integrates with most popular social platforms.

Give them Kasasa and they’re all yours.

93% of Kasasa account holders love their Kasasa account. That’s right, love. What’s better: more than 90% of Kasasa account holders use the institution providing Kasasa as their primary banking relationship.

Make your website your most profitable branch. Drive more loans, accounts, and relationships with our award-winning FIRSTBranch websites — including a professional look that inspires trust and conveys importance. Add our signature online account opening program INMO® and net more funded accounts with a simple, streamlined, secure back office that saves you time.

Web Views
  • 56% lower acquisition costs than in-branch. (Forrester Research)

  • Gain visibility online: 120% average lift in first page rankings for Google searches. (BancVue Analytics, 2015)

  • Easy, streamlined lead management.

  • Responsive design compatible with all devices.

  • Maintenance, updates, and continuous web support at no extra cost.

Increase overall profit and attain your strategic goals with Retail Portfolio Optimization. We analyze your existing account data and deliver a customized recommendation identifying ways to increase non-interest income, reduce costs, and increase engagement across your retail portfolio. We also supply the support you need – products, marketing materials, front-line staff training, ongoing reporting and consulting to help you achieve your goals.

  • Across all converted accounts, debit card usage jumped 45% due to rewards incentives.*

  • E-statement adoption improved by 70%.

  • Average marginal impact of $2.60 profit per account per month.

"The new accounts and strategies have allowed our customers to choose what they want in an account — while giving us the opportunity to eliminate fees and obtain great benefits."

Mindy Combs, Chief Marketing Officer, First Southern Bank




*Source: BancVue, 2015

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