When it comes to acquisition and lower-cost funding, Kasasa Cash is king. Profitably attract higher-balance, tech-savvy account holders with free checking, no minimum balance, ATM fee refunds, and high interest. That's right, profitably.
Besides acquiring new account holders, Kasasa Cash deposits represent an extremely stable source of low cost funds compared to other funding sources. You can strategically replace more expensive funding sources with lower-cost transactional deposits. And you're not getting rate chasers, either — these are high-engagement account holders who stay with you twice as long as standard free checking.
Want to increase products per household? Combine Kasasa Cash with Kasasa Saver®.
Get 2x annual profit per account.†
Earn 45% more non-interest income.
Grow 50% more accounts.
Maggie Erickson, Vice President of Retail