Lifecycle Marketing

The science of cross-selling and retaining existing account holders.

Lifecycle Marketing

52%

of consumers are open to receiving proactive product recommendations.1

Included with Kasasa Reward Accounts, Lifecycle Marketing gives you:

  • Behavioral triggers and predictive modeling
    Our trigger-based marketing responds to real-world activity without needing any additional effort from your team, while our predictive models anticipate the needs of existing account holders and deliver the newest, best possible offers.
  • Pre-built creative and compliance
    Get consumer-tested creative pre-built for every channel. Plus, our RegGen compliance tool generates account holder disclosures and disclaimer language for every asset.
  • Reporting and optimization
    Access consolidated marketing reports to get a strategic view of how your marketing is performing. We leverage results from hundreds of ongoing programs to optimize our models at every opportunity.

Your marketing is "always on."

Keep engagement high while making communication feel personal. Our "always-on" programs deliver the right message at the right time while requiring virtually no work from your team.

Sample programs:

Icon-upsell.png

Up-sell to Kasasa Saver and Protect

Icon-estatement-adoption.png

Target indirect loan holders or single service account holders

Icon-cross.png

Cross-sell to Kasasa checking

Icon-welcome-message.png

Welcome program

Icon-credit-card.png

Encourage debit card usage and eStatement adoption

Icon-hbd.png

Happy birthday and anniversary

Lifecycle Marketing Collage
Lifecycle Marketing Collage

1The Anatomy of Consumer Switching Behaviors. Digital Scientists, 2015